Design for Business (D4B)
When people think about design, they tend to focus only on visual aspects. The beautiful imagery and emotion-activating outputs. This is why design is and will always be considered vital to a company’s growth. Especially in today’s digital world.
My Creative Guru looks at business problems with a truly holistic view. We focus on helping our clients develop to develop stronger ideas and strategies by teaching them how to align themselves with a more design-centric method of operations via the adoption of Design Thinking. Improving marketing outputs but also the overall brand direction via alignment to a more design-centric way of operating.
Even though Design Thinking was developed within the design and creative industry, this does not mean that they do not apply to every type of business. In truth, as long as a business need to generate ideas and solve business problems, then becoming more design-centric is to those companies' benefit.
“When a company creates instead of Competing, they instantly set hem self as industry leaders.”
Using Design Thinkings to create a Design-Centric Business Model
The first step is to discover and analyse a business current innovation and brand growth capabilities is to observe its current business procedures. By observation of a client’s problem-solving methods, creative consultants are able to assess how design-centric a company is. An experienced creative consultant takes the time to learn as much as possible about his clients’ businesses. They would look at the business from both the owner, employees and customer point of view to gain a holistic view of the brand.
How does design become embedded in an organisation, part of its DNA? For all companies, and particularly for SMEs, the initial answer is clear: the CEO and top management have to support and believe in it.
('Leading Business by Design', Design Council report)
Benefits of investing in Design centricity
As you can see from the graphic when companies invest in and move to align themselves as a design-centric business, their return on investment is one that easily justifies the initial financial output. According to the report by McKinsey, the companies that performed better are those that look beyond the design as a purely external function and employ Design Thinking into the wider business culture.
“Times are changing. The sales cycle is becoming increasingly complex and customers are demanding a more personalized experience. If you’re a sales rep, you know you need to up your game and become more innovative. Sales teams are recognizing the value of incorporating a design thinking approach into their daily activities. Salesforce’s sales team, for example, has embraced design thinking in its sales discovery process and has realized a 100% increase in revenue growth as a result.”
Falon Fatemi, Forbes
What is Design Thinking?
Design Thinking is an intuitive process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.
Why is it important to businesses?
One of the main objectives of a creative consultant is to focus on how the design team should be created to push the wider business objectives. Rather than solely focusing on producing better outputs and campaigns, also identifies how design can be positioned to drive toward the clients' overarching business goals.
“Design thinking is a proven and repeatable problem-solving protocol that any business or profession can employ to achieve big results. Design thinking combines creative and critical thinking that allows information and ideas to be organized, decisions to be made, situations to be improved, and knowledge to be gained. It’s a mindset focused on solutions and not the problem.”
Lawton Ursrey, Forbes