After a successful pitch to Harris Interactive about our design thinking and brand strategy consultancy services, they were excited to see us put our skills and abilities to work on some of their marketing outputs. Harris Interactive was already aware of our market research expertise especially when it comes to rethinking research deliverables, so they were keen to try out our consulting and marketing skills. Originally, they had developed an idea for a video output that they felt worked great for their company needs; we explained to them that to experience the benefits of our Brand Consulting, it would be better to undergo a few consultancy sessions where we will help them to utilise design thinking process to develop a much more effective output via analysing their current brand positioning, brand story, research tools and positioning within the overall Market research industry and then develop an output according to our findings.
Stage one: Phase one
Brand analysis (pre-session questionnaire)
Before the first session had begun we tasked the client with some pre-session tasks, via a questionnaire to complete about their brands' history, drivers, industry position, research tools, working process, and the USP within their field. Profiling their client, their needs and what keeps their returning customers coming back.
Brand Research & Analysis (core creative)
Design Thinking consultancy
Creative Strategy consultancy
Stage Two: Phase one
Categorise information about Harris Interactive: their brand history, what separates them from their competitors
Brand and customer data analysis and insight generating
Design and production
With the foundation set for the video and infographic, we ended the consultancy session with a solid production timeline along with outlined responsibilities on both sides ensuring that the project creation process would run as smoothly as the consultation process. we managed the entire project pipeline, providing content writing support for sections Harris Interactive was tasked with developing.
The result of adopting our project framework was that the client already knew exactly what they would be getting and could swiftly okay storyboard and early infographic visuals with minor changes.
(S Qureshi, Head of Online Communities)
“I work with MCG to really help promote and progress the design thinking at Harris Interactive, with particular focus on the communities solution. Slim and his team really helped to produce some great collateral, they also helped to guide the team through this first time process and teach us to refine and iterate. It was a steep learning curve with lot's of tips to help us with future projects.”