To take a company’s passion and translate it into a functioning brand is one of our greatest pleasures. Start-ups are the future (obvious, right!). When we were approached by a newly formed CBD company, HempSmile, to consult on their brand strategy, create their company website including the creation of a visual brand identity and marketing strategy and example material.
To help develop an ethos and brand identity for the start-up CBD company, HempSmile; to step away from traditional cannabis-related visuals which often only further drives misconceptions about the industry, while creating something that would appeal to consumers that were newcomers to the CBD world; to develop an easily usable website which will act as a bank of information for customers to peruse as a source of learning whilst shopping for CBD products.
Understanding our clients' story
The CBD industry is still very new within the UK, but already industry growth has astonished experts. over 6 million adults within the UK buy CBD products grossing over 300 million a year ( estimated UK CBD industry will be worth 1 Billion by 2025 ) user rates are higher among the under 55 age group. Industry awareness is still relatively low with the largest usage within Wales and Northern Ireland. access to credible information is a big industry problem, with a lot of people unsure about the actual effects and benefits of CBD. Industry registration also makes things increasingly difficult for CBD companies.
Where the majority of CBD brands market towards those already informed about CBD/Hemp usage with little out there for those trying to understand if CBD is a viable path to easing their own health and well-being needs
Building the Foundations
Identify brand motivations
Identify customer demographic
Brand Creative strategy
Brand guidelines & marketing strategy
Creating a New Path
Design & production
Visual research & development
Brand guidelines Creation
Development of brand communications strategy
Website Wireframe and planning
Marketing & Growth
Using HempSmile’s ethos for education and pushing industry knowledge as their core creative for their marketing strategy, we outlined a clear guideline for how they should approach developing their line marketing. We suggested that they focus on engaging education methods (such as infographics, and educational videos); we also templated a HempSmile video banner so that they could share customers' actual experiences using their products, creating a portal for education and customer experience reviews.