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 Client:  Tony Cowling Foundation


 Project:  Strategy / Branding


 Overview:  Having a direct connection to Tony Cowling via creative director Mark Yearwood's time working in TNS and Kantar. We were extremely honoured to be approached to help shape the newly set up foundations' direction and branding. We went to work setting out the vision of an MR charity that's motivated to use research as a path to creating real change, here and now.


Working closely with the foundation to make sure we understood and embodied Tony Cowling's core beliefs and motivations within our plan. we developed their foundation ethos, values, branding, and visual marketing strategy. Giving the foundation an inspiring, business direction and visual identity to boldly announce itself to the Market Research industry.

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Brand Guidelines

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Brand Values

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Brand Language

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 GURU X   

We were approached by innovative Dubai skincare start-up S.T.A.S.H (Some Things Are Simple Her; Hair, body, and skin) to collaborate with creating their brand identity.

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 GURUXPotent   Funk Records 

At Guru we have been passionately involved in the music industry for as long as we could remember, so when our partners at Potent funk for whom we had already created a number of successful music videos, it only made sense that when they were looking to rebrand their website, that we were their first point of call.

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 GURU X       

CBD company Hemp Smile approached us about their start-up which is aimed and taking the confusion out of CBD.

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At Guru, we are always excited about partnering with brands that are passionate about making the world a better place. So when we were asked to handle the design for the first publication of the Easy Way to Go Vegan brand we were excited to get involved.

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Helping our client convey their brand messages is highly important for the B2B industry. With presentations being the standard form of communication for most companies Guru are expert in creating presentations that perfectly visually communicate our clients' brand messages

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 GURUXNOUVEAU              RICHE       

Guru Meets Nouveau Riche. Dubai-based clothing company Nouveau Riche tasked us with developing their logo and ethos alongside some graphic imagery to help convey the brand ethos and visual messaging both within the company and to their customers. 

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Amsterdam and Barcelona-based cannabis company The Plug made their move into the rapidly growing CBD industry, this was a very logical step for the brand. being globally recognised as one of the best cannabis clubs in the world boasting an extremely impressive customer list (including a large amount of  recognisable US music artists and actors)

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